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- Maier Consulting
Build Your Brand and Your Business
- General info
- You don’t need to be a big company to be a big player.
All you need are big ideas and big-picture thinking. I should know. I led one of Connecticut’s most successful marketing firms for over 40 years, so I have a pretty good idea what you need to do to succeed.
Having served global clients like GE, IBM and CIGNA, to local firms like Bridgeport Fittings, Hubbell, Mott and Webster Bank, I’ve helped companies like yours build plans that build their business.
A Proven Process and Positioning Strategy
There’s an art and a science to understanding a market, evaluating a situation and crafting an effective positioning strategy. Toward that purpose, I’ve developed a Market Viability Process (MVP) specifically for business-to-business clients who want to grow their company but lack the resources and qualified advisors to evolve an effective marketing communications plan. The process develops a positioning strategy based on your market, customers, current position, competition and the general business environment to create the ideal brand and plan for you -- to make you the “MVP” in your market.
Keeping Focused on the Goal
In the ever-changing world of sales and marketing, it’s important to be on top of what’s new, but without discarding what’s proven and successful. If in-depth research is required, we’ll take that road to discover what are the best business options. Yet, whatever the path taken or option chosen, we’ll always keep focused on achieving the ultimate desired outcome: making your brand and business more successful.
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